Beverage Packaging Trends - US - February 2013 New Market Study Published

Despite beverage companies’ dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go.

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Jennifer Zegler, Beverage Analyst

Some questions answered in this report include:

• What aspects of beverage packaging are most important to shoppers?
• Is price still king for recession-shocked consumers?
• Who is benefiting from environmentally friendly packaging, really?
• What came first: the product or the package?
• What are the most effective on-package online prompts?

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