Monday, April 22, 2013

Digital Trends Spring - UK - March 2013 New Study Published at MarketResearchReports.biz



Countries covered: United Kingdom

More than half of consumers now use a smartphone to access the internet, whilst a third have a tablet in their home. Already this is having a significant impact on behaviour, as entertainment and commerce activities continue to shift towards mobile.
Paul Davies, Senior Technology Analyst



It appears Christmas 2012 prompted an explosion of tablet sales, as household ownership has now reached 33%, up from 24% in September 2012. Far more consumers are now using mobile devices to access the internet, as generally consumers prefer gadgets with multiple functions, something which may be harming the sales of more ‘specialist’ devices (such as digital cameras and eReaders).

The introduction of 4G may not be a sole driver in prompting the purchasing of new mobile products in the short term, but those who do use this service will use far more data as they download and stream more content whilst on the go.

To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis/166331


This report examines the trends in consumer technology and digital media in the UK. This is the first report in 2013’s Digital Trends series, which looks at changes in device ownership and usage over the past three months. Data from Mintel’s consumer research also show the products that people are looking to purchase over the coming months, and the analysis looks at what is sparking the growth, or causing the decline, of sales of devices.


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Countries covered: United States

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