Monday, April 22, 2013

Digital Trends Spring - UK - March 2013 New Study Published at

Countries covered: United Kingdom

More than half of consumers now use a smartphone to access the internet, whilst a third have a tablet in their home. Already this is having a significant impact on behaviour, as entertainment and commerce activities continue to shift towards mobile.
Paul Davies, Senior Technology Analyst

It appears Christmas 2012 prompted an explosion of tablet sales, as household ownership has now reached 33%, up from 24% in September 2012. Far more consumers are now using mobile devices to access the internet, as generally consumers prefer gadgets with multiple functions, something which may be harming the sales of more ‘specialist’ devices (such as digital cameras and eReaders).

The introduction of 4G may not be a sole driver in prompting the purchasing of new mobile products in the short term, but those who do use this service will use far more data as they download and stream more content whilst on the go.

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This report examines the trends in consumer technology and digital media in the UK. This is the first report in 2013’s Digital Trends series, which looks at changes in device ownership and usage over the past three months. Data from Mintel’s consumer research also show the products that people are looking to purchase over the coming months, and the analysis looks at what is sparking the growth, or causing the decline, of sales of devices.

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Countries covered: United States

“According to the American Veterinary Medical Association (AVMA), pet ownership is on the decline since 2006. Due to a waning number of end users, marketers must consider ways to encourage pet food buyers to feed their pets a variety of new food/treats, tap into the underdeveloped elderly pet owner demographic, and drive interest for premium products and shopping experiences among key Hispanic pet owners.”

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