Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. retail sales
and fan chart forecast of bed and bath linens, at current prices, 2007-17
Market factors
Shaky consumer confidence has made
price more important to consumers
Figure 2: University of Michigan’s
index of consumer sentiment (ICS), 2007-12
Commodity prices affect market
Figure 3: Cotton futures prices,
December 2011-November 2012
Sleep problems becoming more
prevalent among adults
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The bed and bath linens market was strongly impacted by the
recession as consumers cut back on spending in discretionary household
categories and traded down to less expensive items. However, the market has
since recovered and growth has resumed, as consumers need these items for daily
sleeping and bathing activities. The need for replacement and frequent
deals/sales on these items are the main purchase drivers for this market. It
will be important that market players look for ways to give consumers greater
incentives to purchase items with increased frequency in the coming years.
Product innovation and increasing the emotional connections consumers have with
bed and bath linens may prove ways of accomplishing this.
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