Monday, June 17, 2013

Bed and Bath Linens Industry in US - Market Overview January 2013 - MarketResearchReports.Biz

Table of Content

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Executive Summary
The market
Figure 1: Total U.S. retail sales and fan chart forecast of bed and bath linens, at current prices, 2007-17
Market factors
Shaky consumer confidence has made price more important to consumers
Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-12
Commodity prices affect market
Figure 3: Cotton futures prices, December 2011-November 2012
Sleep problems becoming more prevalent among adults

The bed and bath linens market was strongly impacted by the recession as consumers cut back on spending in discretionary household categories and traded down to less expensive items. However, the market has since recovered and growth has resumed, as consumers need these items for daily sleeping and bathing activities. The need for replacement and frequent deals/sales on these items are the main purchase drivers for this market. It will be important that market players look for ways to give consumers greater incentives to purchase items with increased frequency in the coming years. Product innovation and increasing the emotional connections consumers have with bed and bath linens may prove ways of accomplishing this.

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