Monday, June 17, 2013

Ethnic Foods Market In US - Market Study January 2013 - MarketResearchReports.Biz

Table of Content

What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
The market and forecast
Category shows strong growth during recession and beyond; trend to continue
Figure 1: Total U.S. sales and fan chart forecast of ethnic food, at current prices, 2007-17
Mexican/Hispanic dominates; smaller segments show stronger growth
Figure 2: Rate of change in current dollar sales, ethnic food, by segment, 2012-17
Market factors

When it comes to ethnic food eaten and prepared at home, restaurants continue to pose a threat because of constant innovation that attracts consumers. In order to remain competitive, companies need to focus on product development that blends authenticity with familiarity, while offering unique flavor combinations. Additionally, providing consumers with the ability to customize their dish and emphasizing functional benefits also could prove to be lucrative strategies
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