Table of Content
SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market and forecast
Category shows strong growth during
recession and beyond; trend to continue
Figure 1: Total U.S. sales and fan
chart forecast of ethnic food, at current prices, 2007-17
Mexican/Hispanic dominates; smaller
segments show stronger growth
Figure 2: Rate of change in current
dollar sales, ethnic food, by segment, 2012-17
Market factors
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When it comes to ethnic food eaten and prepared at home,
restaurants continue to pose a threat because of constant innovation that
attracts consumers. In order to remain competitive, companies need to focus on
product development that blends authenticity with familiarity, while offering
unique flavor combinations. Additionally, providing consumers with the ability
to customize their dish and emphasizing functional benefits also could prove to
be lucrative strategies
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