Monday, June 10, 2013

Market Study: Sports Betting - UK - May 2013

Table of Content



Executive Summary

Issues in the Market
Trend Application
Market Drivers
Who’s Innovating?
Market Size and Forecast
Segment Performance
Market Share
Companies and Products
Brand Communication and Promotion
Which Sports do People Bet On?
Methods of Betting on Sport
Sports Betting Habits
Sports Betting Attitudes
Sports Betting Target Groups

Appendix – Market Size and Forecast

Appendix – Which Sports do People Bet On?

Appendix – Methods of Betting on Sport

Headroom in the comparatively youthful online and mobile segments, supplemented by continuing relocation of betting shops to more advantageous locations, is creating potential for sustained growth in sports betting market size. However a number of key issues exist for the industry to address over the short and medium term.

Some questions answered in this report include:

  • How can more sports fans be persuaded to bet?
  • What is the betting potential of sports beyond the ‘big two’?
  • Second screens: Smartphones or tablets?
  • Can social media become a serious sports betting platform?
  • How can betting shops avoid being marginalised by online alternatives?

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