Monday, June 17, 2013

Nutritional Food and Drink Markrt in US - Industry Size January 2013

Table of Content

What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
The market
Figure 1: Total U.S. sales and fan chart forecast of market, at current prices, 2007-17
Segment performance
Figure 2: Total retail sales of nutritional food and drink, by segment, 2007-17
Market factors
Diet and exercise tied to use of nutritional food
Figure 3: Nutritional food use, by diet and exercise regimen, October 2012
Increased employment enhances need for convenient nutrition
Figure 4: Number of employed civilians in U.S., in thousands, 2007-12
Children present opportunity for market expansion

The blurring of lines between snack bars, cereal bars, performance bars and nutrition bars means nutrition bar makers need to work even harder to differentiate their products from others on the market while appealing to the same consumer preferences that snack bars do.

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