Table of Content
SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Figure 1: Total U.S. sales and fan
chart forecast of market, at current prices, 2007-17
Segment performance
Figure 2: Total retail sales of
nutritional food and drink, by segment, 2007-17
Market factors
Diet and exercise tied to use of
nutritional food
Figure 3: Nutritional food use, by
diet and exercise regimen, October 2012
Increased employment enhances need
for convenient nutrition
Figure 4: Number of employed
civilians in U.S., in thousands, 2007-12
Children present opportunity for
market expansion
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The blurring of lines between snack bars, cereal bars,
performance bars and nutrition bars means nutrition bar makers need to work
even harder to differentiate their products from others on the market while
appealing to the same consumer preferences that snack bars do.
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