Friday, June 28, 2013

New Report: Grocery Pricing and Promotion - US - June 2013: MarketResearchReports.Biz

Table of Contnet

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Market factors
Coupon use fell 17% in 2012 as retailers shifted strategies toward non-food items
Figure 1: Total U.S. CPG coupon redemption volume, 2008-12
Brands pushing value credentials up front to attract consumers
Figure 2: New product launches claiming economy vs premium, 2008-13*
The Consumer
Nearly all grocery shoppers are price sensitive
Figure 3: Type of grocery shopper, March 2013
Consumers changing shopping habits to seek value
Figure 4: Grocery shopping habits, March 2013
Three out of four women like thrill of getting a bargain
Figure 5: Agreement with attitudes toward pricing and promotions, by gender, March 2013
Half of parents switch brands based on specials
Figure 6: Behaviors regarding promotions, by parental status, March 2013
Consumers prefer buy one, get one free promotions by large measure
Figure 7: Promotional deals preferred, March 2013
Mobile coupons can attract young consumers




Digital promotions represent the future of most industries, including the grocery retail trade. Effective digital promotions do much more than simply re-create the traditional coupon experience on a new platform. Marketers are finding ways to digitally bring value to customers in extraordinary new ways. Adapting current technology can help grocers attract younger consumers but also, quite surprisingly, parents and even Walmart shoppers.

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Market Overview: Asian American Premium Brand Consumer - US - June 2013: MarketResearchReports.Biz


Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Market factors
Asian population holding steady, accounts for nearly 5% of all Americans
Asian immigration overtakes Hispanic immigration, and most become citizens
Asian population is aging, but average age is younger than general U.S. population
Asians are the most likely to marry of any population group
Asians generally live in larger households than most consumers, intermarriage increasing
Asians are generally more educated than the average consumer, Indians most educated
Asians, mostly Indian, enjoy high rates of employment in remunerative fields
Asians (Indians, in particular) enjoy higher incomes than consumers of any other ethnicity in the U.S.
Asian buying power sums to a significant share in Hawaii and California
The consumer
Luxury means exclusivity and craftsmanship
Figure 1: Consumer definitions of luxury purchases, March 2013
Asian Americans are huge discount seekers when buying luxury goods
Clothing, accessories dominate luxury purchases among Asian Americans
Figure 2: Luxury/Designer brands purchase categories, by gender, March 2013
Asians purchase luxury goods once a quarter, women more often than men
Asian Americans have mixed feelings about flaunting their luxury brands, but most will not adjust their spending
Figure 3: Attitudes about luxury/designer brands, March 2013
Younger Asian consumers buy luxury goods to treat themselves and to look good, while a majority are driven by quality and craftsmanship




Asian American consumers control substantial collective buying power, but cannot be addressed as one group. Because there are multiple languages and multiple generations to address, promoters of luxury goods to Asian audiences would do well to focus on a particular Asian subgroup.
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MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

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New Market Study: Health and Fitness Clubs - US - June 2013: MarketResearchReports.Biz


Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: Total U.S. revenue and fan chart forecast of health and fitness clubs, at current prices, 2007-17
Figure 2: U.S. health and fitness club members and number of clubs, 2007-12
Market factors
Age
Obesity
Figure 3: Currently a health club member, by body mass index, March 2013
The consumer
Attitudes toward health and fitness clubs
Figure 4: Attitudes toward health clubs, by gender, March 2013
Reasons to join
Figure 5: Influence in joining a health club, March 2013
Reasons not to join by age
Figure 6: Barriers to joining a health club, by age, March 2013





Though membership and revenues at health and fitness clubs have appeared to recover from the recession, locations are still under pressure to perform. The market of health and fitness clubs is up against several challenges, including increased free alternatives and high price points. Clubs that can meet a variety of needs for members will be most successful.

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MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
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Recent Report: Theme Parks - US - June 2013: MarketResearchReports.Biz


Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Direct marketing creative
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: Total U.S. sales and fan chart forecast of theme parks, at current prices, 2007-17
Market drivers
Figure 2: Expenditures per theme park visitor age 12 or older, at current prices, 2007-12
Leading companies
Figure 3: Leading theme park companies, attendance 2011-12, past 12 month visitation incidence, March 2013
The consumer
About one in five adults have visited in the past 12 months; two in three teens
More than half stayed overnight during most recent trip
More than nine in 10 visitors made other purchases while in park
Figure 4: Most recent theme park visit purchases, by most recently visited theme park – regional vs. destination, March 2013
Theme park behaviors related to technology, paying extra for perks, and looking for savings
Figure 5: Theme park behaviors regarding technology, paying extra, and looking for savings, March 2013
Attitudes toward technology, paying extra, and looking for savings at theme parks
Figure 6: Agreement with attitudes toward technology, paying extra, and looking for savings at theme parks, March 2013


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The theme park industry is healthy and growth is forecast due to increasing attendance numbers and greater per diem expenditures in park. However, theme parks can grow revenues further by incorporating other forms of leisure entertainment – namely, gaming and the internet – into their offering. Theme parks also can improve guest satisfaction by alleviating wait times through technology and providing a more pleasant experience while waiting.

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About Us

MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Email: sales@marketresearchreports.biz
Website: http://www.marketresearchreports.biz/