Monday, December 10, 2012

Airline Mergers, Acquisitions and Consolidations - International - April 2012

Better quality of chocolate, added ingredients (such as fruit and nuts) and ethical sourcing are all potential means for brands to justify higher prices while greater transparency around the reasons for increases in price would also be likely to be warmly received by users.

Chris Wisson, Senior Food Analyst
Some questions answered in this report include:
  • How can the market improve its value for money credentials?
  • Does the concept of healthier chocolate hold widespread appeal?
  • How can the market reduce its dependence on the big three operators?
  • How can the market keep the sharing bags occasion fresh?
  • Can operators leverage the sourcing of cocoa more effectively?

Set-jetting Tourism - International - April 2012

It seems that adults associate well groomed, frizz-free and glossy hair with confidence. Adults who buy shampoos which protect coloured hair, smooth, repair and moisturise are more very likely to feel more confident when their hair looks good. This offers an opportunity for brands to peg their marketing messages to confidence-related issues in a similar fashion to how Dove associated its brand with feeling good about ones body as part of its Campaign for Real Beauty.

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Brid Costello, Senior Beauty Analyst
Some questions answered in this report include:

  • Do appearance and grooming take a back seat when consumers are strapped for cash?

  • Is haircare one of the beauty industrys recession-proof categories?

  • How important are price and promotions?

  • In an already hyper-segmented market, where are the opportunities?
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