Countries covered: United States
Bottled water has been able to rebound from declines showcased during the worst of the economic downturn, but it still faces challenges, such as consumers being more likely to drink tap water than bottled water. However, bottled waters have been able to appeal based on taste, convenience, and value-added products. Manufacturers must continue to address these key issues in order to propel the growth in the category, which also faces competition from within due to the growth of flavored sparkling water.
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Jennifer Zegler, Beverage Analyst
Some questions answered in this report include:
- Has bottled water been able to rebound from its recessionary decline?
- What are the lasting effects of bottled water’s eco-backlash?
- Can sparkling bottled water continue to glisten?
- What is enhanced water’s place in the new bottled water landscape?
- How can bottled water capitalize on the growth of beverage mixes?
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Digital Trends Spring - UK - March 2013: http://www.marketresearchreports.biz/analysis/166331
Countries covered: United Kingdom
More than half of consumers now use a smartphone to access the internet, whilst a third have a tablet in their home. Already this is having a significant impact on behaviour, as entertainment and commerce activities continue to shift towards mobile.
Paul Davies, Senior Technology Analyst
It appears Christmas 2012 prompted an explosion of tablet sales, as household ownership has now reached 33%, up from 24% in September 2012. Far more consumers are now using mobile devices to access the internet, as generally consumers prefer gadgets with multiple functions, something which may be harming the sales of more ‘specialist’ devices (such as digital cameras and eReaders).
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