The aging of one of the country’s largest generations, Baby Boomers, will have a lasting impact on the automotive market, especially because Millennials and Generation X are not taking to automobiles or the open road in as great as numbers as Boomers did. The silver lining here is that Boomers are not their father's generation. They expect to continue driving long into their later years. The challenge here is for automakers to develop models that cater to the specific needs of this aging population, without alienating them or younger cohorts.
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Colin Bird, Automotive Analyst
Some questions answered in this report include:
- How should manufacturers and dealers address the impact on the car-buying landscape of aging Baby Boomers?
- How can dealerships change to improve their poor perception among car buyers?
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