Four OS compete in the smartphone segment, but only three OS typically survive in hardware
markets, given that each must be supported by independent software
vendors (ISV), and ISVs are attracted to OS by a large audience for
potential sales. This gives the most popular OS the advantage,
regardless of the quality of the OS itself.To Buy the Copy Of This Report Visit: http://www.marketresearchreports.biz/analysis-details/mobile-phones-us-january-2013
Table of Content
SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
The end of adoption
Figure 1: Fan chart forecast of mobile phone sales, 2007-17
Smartphones drive market sales
Feature phones becoming niche market
Figure 2: U.S. market share: smartphones vs. feature phones, at current prices, 2013
Rising tide for smartphones swells only three ships
Figure 3: Brand of cell phone owned, July 2007-March 2012
Android top smartphone OS, iOS most desired
Figure 4: Current mobile phone OS and most desired OS, September 2012
Figure 5: Interest in new Windows and BlackBerry OS, September 2012
The consumer
Cell phones reaching universal ownership
Penetration growth among kids and teens, stalled
Voice, text, and photos top features
Figure 6: Select functions used on phone in past 30 days, by age, August 2011-March 2012
Increased number of high-income households to keep high-end units afloat
Figure 7: Spend on last cell phone purchase, by household income, August 2011-March 2012
35-44s sweet spot for new OS
Figure 8: Interest in new cell phone OS and uncertainty about desired OS, September 2012
Feature phone owners yet to be swayed about top OS
Most Android and iPhone owners loyal to OS
Blacks and Hispanics favor Android . . . for now
Hispanics highest spenders
Photos and video central to Hispanic usage
What we think
ISSUES IN THE MARKET
Did the Maps flap hurt Apple?
Is BlackBerry 10 DOA?
Figure 9: Interest in new cell phone OS, by intent to purchase cell phone in next six months, September 2012
Will software and hardware brands continue to be distinct?
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TREND APPLICATIONS
Inspire Trend: Many Mes
Inspire Trend: Rise of the Screenager
Figure 10: Cell phone ownership among teens, April 2009-June 2012
2015 trends
Trend: Old Gold
Figure 11: Interest in having the largest cell phone screen size, by age, September 2012
INSIGHTS AND OPPORTUNITIES
Growing 4G
Figure 12: 4G phone ownership, by age, September 2012
Figure 13: 4G phone ownership, by household income, September 2012
Late majority adoption of smartphones
Protecting prepaid purchases
First-time smartphone buyers price sensitive
Growing the kid and teen market
Phablets for all ages
Stressing reception quality
Toppling Android
Hispanics and videography
MARKET SIZE
Best years of growth behind the market
Figure 14: U.S. sales of mobile phones, at current prices, 2007-17
Figure 15: U.S. sales of mobile phones, at inflation-adjusted prices (base year 2012), 2007-17
Fan chart forecast
Figure 16: Fan chart forecast of mobile phone sales, 2007-17
Hemendra Parmar
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United States
Tel: +1-518-618-1030
sales@marketResearchReports.biz
Website: http://www.marketresearchreports.biz/
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