Thursday, April 11, 2013

New Market Report: Salty Snacks - US - January 2013 Available at MarketResearchReports.Biz

 The importance of product price among salty snacks consumers is a reason for the success of store brands in the MarketResearchReports.bizMarketResearchReports.bizMarketResearchReports.bizcategory. Some 86% of salty snacks consumers say price is an important factor in their purchase decisions, and 36% of consumers who indicate purchasing less salty snacks in the past year say it is because products are too expensive

Table of Content

What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
The market
Figure 1: Total U.S. retail sales and fan chart forecast of salty snacks, at current prices, 2007-17
Market factors
Figure 2: Change in purchase behavior, October 2012
Market segmentation
Figure 3: Total U.S. retail sales of salty snacks, by segment, at current prices, 2010 and 2012
Figure 4: Share of total U.S. retail sales of salty snacks, by segment, 2012
Retail channels
Figure 5: Total U.S. retail sales of salty snacks, by channel, at current prices, 2010 and 2012
Figure 6: Salty snacks launches, by top five claims, 2007-11
The consumer
Potato chips, tortilla chips, and popcorn lead salty snack purchase/consumption
Figure 7: Percentage of consumers who purchase salty snacks, October 2012
25-44s are engaged consumer group
Figure 8: Salty snack purchase for self, by age, October 2012
Black consumers over index in salty snack purchase, room for growth among Hispanics
Figure 9: Salty snack purchase for self, by race and Hispanic origin, October 2012
HHs with children more likely to purchase salty snacks
Figure 10: Salty snack purchase, by presence of children in household, October 2012
Salty snacks are commonly an impulse buy
Figure 11: Top five motivations for purchase, October 2012
Price leads attributes of importance
Figure 12: Top five important attributes, October 2012
What we think
How can the category respond to a growing interest in health?
How can brands fend off the growth of private label?
How can the category grow participation among a Hispanic consumer base?

To Read the Complete Report with TOC Visit:

Rethink snacking
Develop sophisticated snacks
Punch up snack packaging
Promote responsible indulgence
Trend: Men Shopping Badly
Trend: Premiumization and Indulgence
Inspire 2015 trend: East Meets West
Flavor innovation
Main course-inspired
Other format

For More Information Contact:
Hemendra Parmar
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Tel: +1-518-618-1030

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