Monday, April 29, 2013

New Report : Back-to-School Shopping - US - January 2013 - MarketResearchReports.Biz

New Market Research Report "Back-to-School Shopping - US - January 2013" Has Been Added In MarketResearchReports.Biz's Reports Database

Dramatic changes in the technology landscape and the prevalence of technology in the classroom have altered the way BTS shoppers research and make purchases, and has also impacted what shoppers consider to be essential school supplies. As tablet computers and similar devices take a more prominent role in delivering education, retailers of traditional school supplies may feel a decrease in the demand for ‘old-school’ supplies such as notebooks and pens. Also, despite the stabilizing economy, marketers must address consumers’ lingering money-saving behaviors such as expecting price promotions and discounts.

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