Countries covered: United States
Changing habits have shown a decrease in the frequency of bathing
and an increase in the frequency of showering, translating to a growth
in the shower market. This is driven by time constraints and increased
water bills but also an ageing population with mobility issues.
Extending the shower category to offer greater benefits to the consumer,
or even deliver pampering benefits associated with bathing, could grow
the market further.
To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/soap-bath-and-shower-products-us-march-2013
Roshida Khanom, OTC and Personal Care Analyst
Some questions answered in this report include:
- How have changing bathing/showering habits impacted the market?
- What are the claims opportunities for market?
- How is own-label performing in this category?
- How important are ingredients in this category?
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