TABLE OF CONTENT
SCOPE AND THEMES
What you need to know
Consumer survey data
Abbreviations and terms
Hot dog and sausage sales forecast to increase into 2017
Figure 1: Total U.S. retail sales and forecast of hot dogs and sausages, at current prices, 2007-17
Demographics factor heavily into sales
Kids are big on hot dogs and sausages
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A third of respondents to Mintel’s survey say they would eat more hot dogs and sausages if they were more nutritious. This presents brands with an opportunity to add value to their products by incorporating nutritious elements such as vitamins, minerals, fiber, or some other type of nutritious ingredient.
Some questions answered in this report include:
- Can hot dogs and sausages be positioned as more nutritious?
- How can brands get consumers to think outside the bun?
- How will more consumers perceive hot dogs as an affordable meal?
- Should leading franks brands consider all-natural brand extensions?
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