The Dining Out Experience Industry - US - April 2013 : MarketResearchReports.Biz

TABLE OF CONTENT

SCOPE AND THEMES

What you need to know

Definition

Data sources

Mintel Menu Insights

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

EXECUTIVE SUMMARY

Market drivers

Opportunities

Marketing strategies

Menu analysis

Figure 1: Top 10 cuisine types for food items at the top 100 chain restaurants, by incidence, Q4 2009-12

Figure 2: Top 10 menu item claims for food items at the top 100 chain restaurants, by incidence, Q4 2009-12

To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/the-dining-out-experience-us-april-2013

Creating a great experience goes far beyond the menu. It can include such aspects as décor, service, technology, customization, and the incorporation of deals. Each operator must find the right balance that meets the needs of their brand, their core consumers, and the segment they occupy. Experimenting with strategies that are atypical to a particular segment can help to differentiate a brand, which may create more attention and increase traffic.

Some questions answered in this report include:

• What makes a great experience?
• What’s the right blend of technologies?
• What kinds of deals are most effective for restaurants?

To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/167587

About Us

MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Email: sales@marketresearchreports.biz
Website: http://www.marketresearchreports.biz/
Blog: http://chinamarketreports.blogspot.com/