TABLE OF CONTENT
SCOPE AND THEMES
What you need to know
Mintel Menu Insights
Consumer survey data
Abbreviations and terms
Figure 1: Top 10 cuisine types for food items at the top 100 chain restaurants, by incidence, Q4 2009-12
Figure 2: Top 10 menu item claims for food items at the top 100 chain restaurants, by incidence, Q4 2009-12
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Creating a great experience goes far beyond the menu. It can include such aspects as décor, service, technology, customization, and the incorporation of deals. Each operator must find the right balance that meets the needs of their brand, their core consumers, and the segment they occupy. Experimenting with strategies that are atypical to a particular segment can help to differentiate a brand, which may create more attention and increase traffic.
Some questions answered in this report include:
- What makes a great experience?
- What’s the right blend of technologies?
- What kinds of deals are most effective for restaurants?
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