TABLE OF CONTENT
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
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Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling not only to retain current users who are being encouraged to make healthy choices, but also to regain consumers who have already sought out alternatives. Companies are hedging bets on multiple packaging sizes, flavor innovations, and reduced-calorie formats to give consumers the variety that fits their personal preferences and lifestyles.
Some questions answered in this report include:
- What can the industry do to improve its image in difficult times?
- What new occasions or opportunities are available for soft drinks?
- Can slumping sales of diet soft drinks be reversed?
- What is the next emerging soft drink alternative segment?
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