TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
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Carbonated soft drink manufacturers
are faced with a challenging marketplace in which they are battling not only to
retain current users who are being encouraged to make healthy choices, but also
to regain consumers who have already sought out alternatives. Companies are
hedging bets on multiple packaging sizes, flavor innovations, and
reduced-calorie formats to give consumers the variety that fits their personal
preferences and lifestyles.
Some questions answered in this
report include:
- What can the industry do to improve its image in difficult times?
- What new occasions or opportunities are available for soft drinks?
- Can slumping sales of diet soft drinks be reversed?
- What is the next emerging soft drink alternative segment?
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