Table of Content
New format, new content
Sales per stores, sales per sq m
Issues in the Market
The Market Environment
Strengths and Weaknesses
Consumer Spending on DIY
Sector Size and Forecast
Channels of Distribution
Space Allocation Summary
Retail Product Mix
The Specialist Retailers: Financials and Outlets
The Non-Specialist Retailers
Online and Social Media
Retail Advertising and Promotion
Customer Profile Comparisons
The Consumer – Where They Buy
The Consumer - Satisfaction with DIY Retailers
The Consumer – Attitudes Towards DIY
The Consumer - Buying DIY – Online vs In-Store
The Consumer – DIY Plans for the Year Ahead
Kingfisher Group (B&Q)
Wickes/Travis Perkins Retail
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Retailers such as B&Q and Homebase are established authorities in DIY – and they need to capitalise on this to deliver online advice, knowhow and service that pureplays such as Amazon cannot.
Some questions answered in this report include:
- Are there growth categories?
- Why the downsizing?
- Are small stores challenging the big boys?
- How can retailers capture non-core customers?
- What is the role of online?
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