Table of Content
Introduction
Definition
Abbreviations
Executive Summary
Issues in the Market
Trend Application
Market Drivers
Competitive Context
Who’s Innovating
Market Size and Forecast
Companies and Products
Brand Research
Consumer – Frequency of Visiting a
Pub
Consumer – Pub Enticements
Consumer – Attitudes towards Pub
Catering
Consumer – Attitudes towards Pub
Snacks
To
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Whilst increasing the ‘experiential’
element will help create a buzz around the dining/leisure occasion, operators
should also be concentrating on improving engagement rates with consumers’
pre-/post-visit in order to increase the likelihood of turning diners into
‘brand ambassadors given the weight diners put on personal recommendation in
venue choice.
Some questions answered in this
report include:
- How can menu innovation help operators reinvigorate consumers’ willingness to spend?
- What steps can operators take to foster word of mouth recommendations?
- How can operators create specific reasons to visit to encourage more regular usage among diners?
- What role can snacks play in driving quality perceptions of pub food?
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