Friday, June 28, 2013

Recent Study: Holiday Centres - UK - June 2013: MarketResearchReports.Biz

Table of Content


Executive Summary
The market
Holiday centre market worth almost £1.6 billion
Figure 1: Volume forecast of holiday centre visits, 2012-17
Figure 2: Value forecast of holiday centre visits, 2012-17
New Center Parcs site to boost volumes
Market factors
Domestic tourism maintains staycation advantage
Figure 3: Domestic versus overseas trips (volume) as a percentage of all holidays, 2007-12
UK holidays getting shorter…
Figure 4: Average length of domestic holiday visits, 2007-12
… but wetter
Households still feeling the squeeze
Figure 5: GDP quarterly percentage change, Q1 2004-Q1 2013
Companies, brands and innovation
Bourne Leisure and Center Parcs investing over half a billion pounds
Figure 6: Key brands: Holiday centres and parks, May 2013
The consumer
One in five adults go to holiday centres
Figure 7: Holiday centres visited in the past two years, April 2013
Seven out of ten trips taken March-August
Figure 8: Type, season and location of last visit to a holiday centre, April 2013
Indoor pool is top choice
Figure 9: Preferred facilities when visiting a holiday centre, April 2013
Coast seen as better value than countryside
Figure 10: Attitudes towards holiday centres, April 2013

Holiday centres still show very similar seasonal patterns to domestic tourism as a whole and could do more to promote awareness of their year-round weather-proof advantages compared to many other UK holiday types. The proportion of breaks taken during the winter months remains especially low. According to Mintel’s research, only Center Parcs has been able to stake a clear claim to being a winter break option..
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