Friday, June 28, 2013

Report Available: Canadian Loyalty in Financial Services Industry - US - June 2013: MarketResearchReports.Biz

Table of Content

Scope and Themes
What you need to know
Companies mentioned in this report
Data sources
Consumer survey data

Executive Summary
The market
A mature market
Credit card and debit card program membership
Figure 1: Participation in credit and debit card rewards, by income, February 2013
Non-card based loyalty programs
Figure 2: Participation in non-card loyalty programs, by income, February 2013
Loyalty program customers are generally satisfied with their programs
Figure 3: Customer satisfaction with credit card and debit card programs, by gender, February 2013
What loyalty members want
Valuable incentives
Figure 4: Incentive preferences, by age, February 2013
Smartphone apps
Figure 5: Interest in using smartphone to maximize loyalty program, by age, February 2013
Figure 6: Interest in using smartphone to maximize loyalty program, by race, February 2013
Better communication
Figure 7: Satisfaction with loyalty program communication, by age, February 2013

Canada has a mature loyalty market and the vast majority of adults belong to at least one – and usually several – programs. They are somewhat underutilized, however, with most participants rarely, if ever, actually redeeming any rewards. The challenge for program managers is how to make their programs effective enough to do what they were created to do: rewarding their most valued customers.

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