Global And China Consumer Electronic Case And Structural Parts Industry Report, 2013
Amid
high degree of homogeneity of products, mobile phone vendors have
started to be concerned about the differentiation of mobile phone
casings. In 2012, the market value of mobile phone casings and
structural parts reached USD5.28 billion and the market share ratio
between plastic and metal ones was 3:1, which is expected to fall to
2.5:1 in 2013 as vendors invest more in metal casings.
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Currently,
three mobile phone casing technologies have drawn attention - NCVM (Non
Conductive Vacuum Metallization), Insert Molding and Unibody.
NCVM
has three major advantages: first, it can reduce electromagnetic
interference for mobile communications, improve signal strength and call
clarity. Second, NCVM allows plastic surface to represent metallic
texture which improves added value of products. Third, NCVM's
semi-transparent feature facilitates the casing design. However, NCVM
requires high-cost cleaning rooms and continuous magnetron sputtering
devices, plus the related manufacturing process needs a long time to
explore. Ways Technical and Foxconn employ NCVM now.
Stemming
from Samsung's Galaxy SII, Insert Molding combines advantages of both
plastic casings and metal structural parts. Plastic casings are featured
with low cost, and metal structural parts make mobile phones solid
enough to resist bumping. For the large size of smart phone (some models
even have a size of up to 5 inches), the strength of plastic casings
and structural parts is obviously insufficient, but metal ones are
costly, so Insert Molding functions as a compromise.
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Unibody
integrated molding technology originates from Apple's iPad. Currently,
only HTC phones use the most expensive design. Now, only Taiwan's
Catcher and FOXCONN TECH are able to provide abundant mobile phone
casings made by such technology.
Contact:-
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