The Enterprise Mobile App Market Status Report 2012 provides a comprehensive overview of the market for enterprise mobility. It provides data, key market figures, technological and social trends and an analysis on the enterprise mobile app market. It highlights and discusses strategies employed by enterprises currently deploying mobile solutions and how enterprise mobility service providers are fulfilling the demand for services and products. It is targeted towards enterprises aiming to further their mobile capabilities and developers, both new entrants and those that already operate in this market, that want to understand what other market players are offering and what enterprises are looking for.
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The Enterprise Mobile App Market Status Report 2012 covers three key market dimensions:
A) The market for enterprise mobile apps:
The report provides a detailed description of the drivers of mobile app adoption in the enterprise. It also includes a detailed picture and description of the enterprise mobile app value chain and where various service providers’ offerings fall into the value chain.
B) The current state of enterprise mobility and enterprise app sourcing:
The report depicts a picture of the current state of enterprise mobility by reporting the findings of a global survey in which 476 businesses of varied size and industry took part. It contains a detailed analysis of the enterprise geared apps found in major OS/OEM consumer app stores.
C) Enterprise Mobility Trends & Challenges:
Through in depth-interviews with developers and service providers and on the basis of a comprehensive global survey, the report maps out the future developments and challenges of the market for enterprise mobile apps. The market is relatively young but developing at a fast pace, and the changes that will be seen are described in detail, so as to allow for informed decision making for enterprises and developers.
This report concentrates on the status of the market for enterprise mobile app. The report’s objective is to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries and sizes with insights into the market.
The report answers the following main questions:
1. How is the widespread adoption of Bring Your Own Device policies affecting the market for enterprise mobile apps?
2. How are both traditional and new entrants to the market of enterprise mobility fulfilling the demand?
3. What are the key market developments and trends?
4. What can I learn from current best practices?
Following the successful adoption of “Business to Customers” apps, the market for mobile apps in the enterprise has tipped in the last 12-16 months. Enterprises, aiming to further their mobile capabilities, are now focusing on the deployment of “Business to Employee” and “Business to Partner” apps.
The reason for this is two-fold: Bring Your Own Device policy adoption, which saw employees bringing personal smartphones and tablets to the workplace, and increased capabilities of smartphones and tablets, which expanded the number of business functions that can be performed on the go.
In order to place enterprise mobility in the correct context The Enterprise Mobile App Market Status Report 2012 describes in detail the drivers of mobile app adoption within enterprises and the enterprise mobile app value chain, which extends from developing to managing apps, before providing key data on the market for enterprise mobile apps.
It reports the results of an enterprise mobility global survey in which 476 companies took part. It reports the number of enterprise geared apps currently present in major OS/OEM app stores and how these apps could be classified according to their relevance for enterprise. Case studies provide an exemplification of strategies employed to manage and position enterprise mobile apps. In-depth interviews with developers targeting this market were carried out and provide a unique perspective of the current challenges and trends.
The market for enterprise mobile apps has introduced new services and service providers. Both traditional enterprise software vendors and emerging mobile only vendors are described in terms of their current and expected activity in the enterprise mobility market. This section will be a valuable aid in identifying potential business opportunities for the future.
The trends and challenges section is a central component of market report. Trends and challenges as well as well-constructed projections provide the core content upon which insights and the market outlook is based.
The Enterprise Mobile App Market Status Report 2012 covers 5 major aspects:
1) Characteristics of the market for mobile apps in the enterprise
This chapter explores the drivers of the mobile app adoption within enterprises and explains in detail the mobile app value chain.
2) Status of mobile apps in enterprises
This chapter explores how companies are currently using mobile apps. It describes companies policies with regards to mobile devices in use, issues that hinder adoption, usage and benefits of apps currently deployed, sourcing and distribution channels, planned investment and future plans with regards to adoption.
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3) The status of enterprise apps sourcing
This chapter provides an overview of the offerings currently available within the consumer app ecosystem by making a distinction between “Core Enterprise” and enterprise relevant/ irrelevant apps. It also describes the offerings of traditional enterprise software vendors, OEM/ Hardware vendors, OS providers, and “mobile first” vendors.
4) Mobile device and app management
This chapter describes the current status of MDM (Mobile Device Management) and MEAPs (Mobile Enterprise Application Platforms) and service providers. It also includes a detailed description of the top 5 vendors in both MDM and MEAP.
5) Trends and challenges in the enterprise mobile app market
This chapter shows the main trends and challenges in enterprise mobility by focusing on four major areas: Apps, app developers, vendors and service providers, and security, management and policy.
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