The Enterprise Mobile App Market Status Report 2012 provides a comprehensive overview of the market for enterprise mobility. It provides data, key market figures, technological and social trends and an analysis on the enterprise mobile app market. It highlights and discusses strategies employed by enterprises currently deploying mobile solutions and how enterprise mobility service providers are fulfilling the demand for services and products. It is targeted towards enterprises aiming to further their mobile capabilities and developers, both new entrants and those that already operate in this market, that want to understand what other market players are offering and what enterprises are looking for.
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The Enterprise Mobile App Market
Status Report 2012 covers three key market dimensions:
A) The market for enterprise
mobile apps:
The report provides a detailed
description of the drivers of mobile app adoption in the enterprise. It also
includes a detailed picture and description of the enterprise mobile app value
chain and where various service providers’ offerings fall into the value chain.
B) The current state of
enterprise mobility and enterprise app sourcing:
The report depicts a picture of
the current state of enterprise mobility by reporting the findings of a global
survey in which 476 businesses of varied size and industry took part. It
contains a detailed analysis of the enterprise geared apps found in major
OS/OEM consumer app stores.
C) Enterprise Mobility Trends
& Challenges:
Through in depth-interviews with
developers and service providers and on the basis of a comprehensive global
survey, the report maps out the future developments and challenges of the
market for enterprise mobile apps. The market is relatively young but
developing at a fast pace, and the changes that will be seen are described in
detail, so as to allow for informed decision making for enterprises and
developers.
This report concentrates on the
status of the market for enterprise mobile app. The report’s objective is to give
a comprehensive overview of the market and enable readers to gain a deep
understanding of its current status, its driving factors and its future
developments. The report will provide companies from all industries and sizes
with insights into the market.
The report answers the following
main questions:
1. How
is the widespread adoption of Bring Your Own Device policies affecting the
market for enterprise mobile apps?
2. How
are both traditional and new entrants to the market of enterprise mobility
fulfilling the demand?
3. What
are the key market developments and trends?
4. What
can I learn from current best practices?
Following the successful
adoption of “Business to Customers” apps, the market for mobile apps in the
enterprise has tipped in the last 12-16 months. Enterprises, aiming to further
their mobile capabilities, are now focusing on the deployment of “Business to
Employee” and “Business to Partner” apps.
The reason for this is two-fold:
Bring Your Own Device policy adoption, which saw employees bringing personal
smartphones and tablets to the workplace, and increased capabilities of
smartphones and tablets, which expanded the number of business functions that
can be performed on the go.
In order to place enterprise
mobility in the correct context The Enterprise Mobile App Market Status Report
2012 describes in detail the drivers of mobile app adoption within enterprises
and the enterprise mobile app value chain, which extends from developing to
managing apps, before providing key data on the market for enterprise mobile
apps.
It reports the results of an
enterprise mobility global survey in which 476 companies took part. It reports
the number of enterprise geared apps currently present in major OS/OEM app
stores and how these apps could be classified according to their relevance for
enterprise. Case studies provide an exemplification of strategies employed to
manage and position enterprise mobile apps. In-depth interviews with developers
targeting this market were carried out and provide a unique perspective of the
current challenges and trends.
The market for enterprise mobile
apps has introduced new services and service providers. Both traditional
enterprise software vendors and emerging mobile only vendors are described in
terms of their current and expected activity in the enterprise mobility market.
This section will be a valuable aid in identifying potential business
opportunities for the future.
The trends and challenges
section is a central component of market report. Trends and challenges as well
as well-constructed projections provide the core content upon which insights
and the market outlook is based.
The Enterprise Mobile App Market
Status Report 2012 covers 5 major aspects:
1) Characteristics of the market
for mobile apps in the enterprise
This chapter explores the
drivers of the mobile app adoption within enterprises and explains in detail
the mobile app value chain.
2) Status of mobile apps in
enterprises
This chapter explores how
companies are currently using mobile apps. It describes companies policies with
regards to mobile devices in use, issues that hinder adoption, usage and
benefits of apps currently deployed, sourcing and distribution channels, planned
investment and future plans with regards to adoption.
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This Report:-
3) The status of enterprise apps
sourcing
This chapter provides an
overview of the offerings currently available within the consumer app ecosystem
by making a distinction between “Core Enterprise” and enterprise relevant/
irrelevant apps. It also describes the offerings of traditional enterprise
software vendors, OEM/ Hardware vendors, OS providers, and “mobile first”
vendors.
4) Mobile device and app
management
This chapter describes the current
status of MDM (Mobile Device Management) and MEAPs (Mobile Enterprise
Application Platforms) and service providers. It also includes a detailed
description of the top 5 vendors in both MDM and MEAP.
5) Trends and challenges in the
enterprise mobile app market
This chapter shows the main
trends and challenges in enterprise mobility by focusing on four major areas:
Apps, app developers, vendors and service providers, and security, management
and policy.
Contact
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Albany, NY 12207
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USA – Canada Toll
Free: 866-997-4948
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