Vacation Ownership (Timeshare) Industry Report: 2013 Edition
With its humble beginning as a novel concept in the 1960s, vacation/timeshare ownership tourism has gradually attracted masses of tourists, real estate developers, and investors equally. It is one of the key segments of hospitality industry, holding vast growth potential, with major drivers being growing interest in vacationing and increasing disposable income. Developed countries like the US and Europe are the foremost markets for vacation ownership.
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As the technological advancement in communications and travel has been moving on the rapid growth trajectory, a stark change in societal and demographic landscape is visible world over. For instance, increasing number of working adults and women, early retirement, growing demand for leisure and recreation, increasing urban population and ameliorating economic conditions are among some of the major factors responsible for raised demand of vacation ownership products.
At present, the global vacation ownership industry is recovering at a fast pace and both demand and supply factors are poised to observe substantial growth in the years to come. However, as the trend suggests, demand is growing relatively faster in comparison with supply. Increase in the factors like occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR) have made significant contribution to the growth of the industry.
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The report offers an analysis of the global vacation ownership market. It discusses major market trends, growth drivers and challenges. The market for vacation ownership is personified by intense competition, with numerous large and regional players competing on the basis of quality and location of timeshare resorts, flexibility of usage, and other services offered by them. Wyndham Worldwide Corporation is the leading player in the global vacation ownership market in terms of revenues, number of resorts, and number of owners. The other leading players include Marriott International, Starwood Hotels, Hilton Hotels, and Hyatt Hotels, among others.
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