Coupled with the power of social media, mobile connectivity is giving consumers access to more information instantly than ever before. Viewed sociologically, m-commerce is changing behaviour.
Table of Content
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Figure 1: Online retail sales, 2008-18
Segmentation by retail sector
Figure 2: Segmentation of online retail sales by retail sector, 2012
Online sales per capita, by sector
Figure 3: Online retail sales per capita, by retail sector, 2011 and 2012
Companies, brands and innovation
Figure 4: Leading ten online retailers: shares of all online sales, 2012
Figure 5: Online shopping brand personality – macro image, June 2013
Shopping online from home
Figure 6: The consumer: How they shopped from home in last 12 months, April 2013
Figure 7: The consumer: Products bought online from home in the last 12 months, April 2013
Shopping on the move via mobile devices
Figure 8: The consumer: What they bought online via mobile devices while out and about in past 12 months, April 2013
Where they shop online
Figure 9: UK: The consumer: Where they shopped online in the past 12 months – any online, from home, and via mobile while out and about, April 2013
Shopping habits and attitudes
Figure 10: The consumer: Online shopping habits and attitudes, April 2013
Online versus in-store
Figure 11: The consumer: Agreement with attitudes towards online shopping, April 2013
What we think
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Issues in the Market
E-commerce, m-commerce, t-commerce: does it matter?
Is showrooming a problem?
How fragmented is e-commerce?
Who is winning online?
How can pureplays compete against Amazon?
Should pureplays be opening stores?
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