Synopsis
The report provides detailed
market analysis, information and insights, including:
·
Historic and forecast tourist
volumes covering the entire Chinese travel and tourism sector
·
Detailed analysis of tourist
spending patterns in China
·
The total, direct and indirect
tourism output generated by each category within the Chinese travel and tourism
sector
·
Employment and salary trends for
various categories in the Chinese travel and tourism sector, such as
accommodation, sightseeing and entertainment, foodservice, transportation,
retail, and travel intermediaries
·
Detailed market classification
across each category, with analysis using similar metrics
·
Detailed analysis of the
airline, hotel, car rental and travel intermediaries industries.
To
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Executive summary
After the relatively slow growth
of 7.8% in 2012, the lowest annual rate of expansion since 1999, the economy is
expected to stabilize with annual growth edging up to an average of 8% over
2013–17. This reflects continued urbanization and industrial upgrading. The
economy is also expected to become more balanced, assuming that the
government’s policy measures, which include greater rural social welfare, are
successful in boosting domestic consumption.
Scope
This report provides an
extensive analysis related to the tourism demands and flows in China:
·
It details historical values for
the Chinese tourism sector for 2008–2012, along with forecast figures for
2013–2017
·
It provides comprehensive
analysis of the travel and tourism demand factors with values for both the
2008–2012 review period and the 2013–2017 forecast period
·
The report provides a detailed
analysis and forecast of domestic, inbound and outbound tourist flows in China.
·
It provides employment and
salary trends for various categories of the travel and tourism sector
·
It provides comprehensive
analysis of the trends in airline, hotel, car rental and travel intermediaries
industries, with values for both the 2008–2012 review period and the 2013–2017
forecast period
Reasons to buy
·
Take strategic business
decisions using historic and forecast market data related to the Chinese travel
and tourism sector.
·
Understand the demand-side
dynamics within the Chinese travel and tourism sector, along with key market
trends and growth opportunities.
·
Identify the spending patterns
of domestic, inbound and outbound tourists by individual categories.
·
Analyze key employment and
compensation data related to the travel and tourism sector in China.
Key highlights
·
After the relatively slow growth
of 7.8% in 2012, the lowest annual rate of expansion since 1999, the economy is
expected to stabilize with annual growth edging up to an average of 8% in
2013–17. This reflects continued urbanization and industrial upgrading. The
economy is also expected to become more balanced, assuming that the
government’s policy measures, which include greater rural social welfare, are
successful in boosting domestic consumption.
·
Domestic tourist volume
increased from 958.8 million tourists in 2008 to 1.6 billion in 2012, at a CAGR
of 14.02% during the review period. Over the forecast period, trip volumes will
increase at a CAGR of 13.83% to reach 3.1 billion by 2017. The key growth
drivers over the forecast period will be increased wealth and leisure time, and
an improved transport network. Over the forecast period, domestic tourist
expenditure is expected to increase at a CAGR of 26.17%, to reach CNY7.8
trillion (US$1.2 trillion) by 2017.
·
China’s tourism sector is
dependent on domestic tourism due to the country’s strict visa policy and group
tour restrictions for traveling abroad. Domestic tourist flows are very high as
compared to inbound tourist volumes. In 2012, China registered 1.6 billion
domestic trips, while inbound trips were recorded at 59.4 million. China’s is
the world’s largest domestic tourism market.
·
Inbound spending increased
across all categories except foodservice during the review period, with the
transportation category registering the largest growth at a CAGR of 3.78%.
Transportation accounted for the largest proportion of total inbound tourist
expenditure in 2012 with a 35.5% share. Over the forecast period, the travel
intermediaries category is expected to record the highest CAGR of 7.82%,
followed by retail with a CAGR of 4.70% and foodservice with 4.65%. The total
inbound expenditure is expected to increase from CNY3.1 trillion (US$498.4
billion) in 2012 to CNY3.9 trillion (US$618.4 billion) in 2017. Economic
improvement in the eurozone countries and favorable regulatory changes will be
the key growth drivers of inbound tourism.
·
Chinese tourists are high
spenders, and outbound tourism is also increasing, so numerous countries are
creating strategies to attract Chinese tourists. Cambodia’s Ministry of
Tourism, for example, has developed a five-year strategic plan to attract at
least 1.3 million Chinese visitors by 2018.
·
China’s air traffic volume, both
domestically and internationally, increased during the review period.
Passengers carried by Chinese as well as foreign airlines reached 313.8 million
in 2012, expanding at a CAGR of 12.90% during the review period. Over the
forecast period, the number of passengers carried is expected to increase at a
CAGR of 6.90% to reach 437.9 million. The total revenue is also anticipated to
increase from CNY333.9 billion (US$52.8 billion) in 2012 to CNY515.0 billion
(US$81.5 billion) in 2017. The growth is in line with the increasing tourist
volumes and air capacity.
·
Total revenues generated by
hotels in China increased at a CAGR of 14.89% during the review period. Total
revenues are expected to increase at a CAGR of 8.57% to reach CNY480.4 billion
(US$79.2 billion) by 2017, in line with a steady rise in tourism volumes,
rising disposable incomes, and accommodation available at competitive prices.
The highest numbers of inbound trips in 2012 came from Hong Kong with 36.4
million and Macau with 10.6 million.
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This Report:-
·
China’s car rental market grew
at a CAGR of 18.15% during the review period to reach a value of CNY22.8
million (US$3.6 billion) in 2012. It is expected to reach CNY47.3 billion
(US$7.5 billion) by 2017, recording a CAGR of 15.87% over the forecast period.
Increases in international and domestic tourists, increase in urbanization
rates, the high costs of owning and driving a car, and new government policies
are curbing private car usage.
·
China’s travel intermediaries
market value is anticipated to increase at a CAGR of 17.12% over the forecast
period to reach CNY726.3 billion (US$4.1 billion) in 2017. This increase will
be driven by a rise in discretionary spending, increased business travel, and
rising efforts to promote the travel sector in China internationally. The
market share of online intermediaries is expected to increase with growing
internet penetration. The online travel channel’s share of the travel
intermediaries industry is expected to increase from 21.1% in 2012 to 36.4% in
2017. Consequently, the in-store channels market share is anticipated to
decline from 78.9% in 2012 to 63.6% in 2017.
Contact
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Sheela
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Albany,
NY 12207
Tel:
+1-518-618-1030
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