Friday, July 19, 2013

Research Report: Contraceptives US July 2013 Available At

Consumers rely on OTC contraceptive products for planned protection from pregnancy and diseases, as well as when they need a backup method of birth control. However, this market has some significant challenges. Contraceptive usage is strongly driven by relationship status, there is a stronger focus on pregnancy prevention over STD/STI prevention, and developing the market among older adults will require tailored messaging and products.

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Table of Content

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Figure 1: Total U.S. retail sales and fan chart forecast of contraceptives and personal lubricants, at current prices, 2008-18
Market factors
Younger adults are putting off having children
More adults getting divorced
Increasing incidence of STDs/STIs across the U.S.
Government actions impact access to competitive products and Plan B
Segment performance
Figure 2: Total U.S. retail sales of contraceptives and personal lubricants, by segment, at current prices, 2011 and 2013
Market players
Figure 3: Share of MULO sales of contraceptives and personal lubricants, by leading companies, 2013
The consumer
Contraceptive usage highest amongst those aged 18-34 and decreases with age
Figure 4: Usage of contraceptives and personal lubricants, by age, April 2013
Only 37% agree that it’s important to be personally responsible for contraception

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Condom users stick with the brands that they know
Figure 5: Condom usage, April 2013
Lubrication and experience enhancement most popular condom benefits
Figure 6: Have used or would consider trying types of condom products, April 2013
Personal lubricants used to enhance sexual experiences
What we think


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