Around one in 13 current account holders have switched their
main account provider in the past year. The churn rate could increase over the
coming year, with the introduction of a faster seven-day switching service in
autumn 2013 and the addition of new products and providers.
To
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TABLE OF CONTENT
Introduction
Report scope and product definitions
Abbreviations
Executive Summary
The market
Size of the current account customer base
Industry turnover
Figure 1: Distribution of current account revenue, by income
source, 2007 and 2011
Revenue streams
Growth in packaged account fees
Market factors
New packaged account rules
To
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Faster switching service to be introduced
Last OFT review critical of complex charging models and lack of
market competition
Companies, brands and innovation
Largest providers of current accounts
Figure 2: Share of main current account market, by top six
providers (on a group basis), June 2013
Increased product launches
Adspend rises off the back of new product launches
The consumer
Current account ownership
Figure 3: Number of personal current accounts held, June 2013
Product penetration
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