Media Consumption Habits - UK - July 2013
What is required to revitalise CD/DVD sales is to associate hard copy media with the idea of high inherent value, so that consumers who otherwise might think “I do not have the money for this” instead think “this is worth the extra outlay”. If the industry can foster this idea, it may be able to turn hard copy into an aspirational status item.
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Teenagers grabbing easy to use downloads will look forward to the time they can afford to spend money on more permanent hard copy media that better expresses their affection or regard for the content being purchased.
TABLE OF CONTENT
New technology ownership
Newspapers, magazines and books
Music and video
TV and film
What media do consumers pay for?
Figure 1: Media consumers pay for, by category nets, May 2013
Figure 2: Music and video consumers pay for, May 2013
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Figure 3: Newspaper, magazine and books pay for, May 2013
What media do consumers obtain for free?
Figure 4: Media consumers have obtained for free, May 2013
What devices do consumers use to purchase media?
Figure 5: Devices used to purchase media by consumers, May 2013
Consumer purchase of hardcopy media after introduction to digital media
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