When it comes to on-premise alcohol trends, the recessionary spending habits of consumers are continuing. These consumers are being deterred from purchase due to price, health, and fear of public intoxication. To draw out these consumers, operators must create the right balance of offerings that meet the specific needs of their target consumers. Such strategies should be focused around entertainment, ambience, and service as they cannot be duplicated at home.
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Bethany Wall, Foodservice Analyst
Some questions answered in this report include:
- How can operators get consumers to shake off recessionary habits?
- How can operators meet consumers’ health needs?
- How can operators overcome consumers’ social fears of intoxication?
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China Low and Medium-voltage Inverter Industry Report, 2012 - 2015: http://www.marketresearchreports.biz/analysis/166699
In China, low and medium-voltage inverter manufacturers are mainly concentrated in Yangtze River Delta and Pearl River Delta. In 2011, more than 76% share of Chinese low and medium-voltage inverter market was occupied by foreign companies, especially Siemens, ABB and Yaskawa were still the market leaders. In the next five years, the situation will remain unchanged.
Compared with foreign brands, Chinese local low and medium-voltage inverter brands take lower market share. In 2011, two major Chinese players INVT and Inovance Technology held the total market share of about 4.5%. As China attaches more importance to energy saving and environmental protection, major companies have increased their investment in the inverter industry, actively expanded capacity, and improved industrial chain.
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