Compared with older generations, more Millennials want to spend leisure time connected to the internet, and can as such be dubbed the ‘online generation.’ However, marketers can make more inroads among these young adults by making them more comfortable in offline social situations as well as giving them opportunities to use the internet more creatively. They should also consider the extent to which student promotions are a key to reaching this group of consumers.
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Gretchen Grabowski, Travel & Leisure Analyst
Some questions answered in this report include:
- Are marketers hurting Millennials by catering to their online preference?
- Are there new ways Millennials can use technology during leisure?
- Can marketers help young Millennials balance leisure with school?
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China Low and Medium-voltage Inverter Industry Report, 2012 - 2015: http://www.marketresearchreports.biz/analysis/166699
In China, low and medium-voltage inverter manufacturers are mainly concentrated in Yangtze River Delta and Pearl River Delta. In 2011, more than 76% share of Chinese low and medium-voltage inverter market was occupied by foreign companies, especially Siemens, ABB and Yaskawa were still the market leaders. In the next five years, the situation will remain unchanged.
Compared with foreign brands, Chinese local low and medium-voltage inverter brands take lower market share. In 2011, two major Chinese players INVT and Inovance Technology held the total market share of about 4.5%. As China attaches more importance to energy saving and environmental protection, major companies have increased their investment in the inverter industry, actively expanded capacity, and improved industrial chain.
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