The composition of primary grocery
shoppers is skewed toward Baby Boomers and Gen Xers. Only half of Millennials
take sole responsibility in grocery shopping, and this cohort is likely to look
for an efficient shopping experience and instant gratification, more so than
their older generational counterparts due to their high level of mobile device
and smartphone ownership. Baby Boomer shoppers are more likely to be receptive
to in-store promotional events rather than online coupons. It is evident that a
distinctive marketing strategy must be offered between the generations.
To
Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis/166342
Ika Erwina, Retail, Apparel &
Technology Analyst
Some questions answered in this
report include:
- What are the potential implications of divergent generational shopping behaviors on grocery retailing?
- How can grocery retailers close the generational gap?
- How can supermarkets stay competitive against deep-discounted channels?
- In what innovative ways can grocery channels improve their relevance to shoppers?
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This Report Visit: http://www.marketresearchreports.biz/analysis-details/grocery-retailing-us-february-2013
Latest Report:
China Low and
Medium-voltage Inverter Industry Report, 2012 - 2015: http://www.marketresearchreports.biz/analysis/166699
In China, low and medium-voltage
inverter manufacturers are mainly concentrated in Yangtze River Delta and Pearl
River Delta. In 2011, more than 76% share of Chinese low and medium-voltage
inverter market was occupied by foreign companies, especially Siemens, ABB and
Yaskawa were still the market leaders. In the next five years, the situation
will remain unchanged.
Compared with foreign brands,
Chinese local low and medium-voltage inverter brands take lower market share.
In 2011, two major Chinese players INVT and Inovance Technology held the total
market share of about 4.5%. As China attaches more importance to energy saving
and environmental protection, major companies have increased their investment
in the inverter industry, actively expanded capacity, and improved industrial
chain.
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