The composition of primary grocery shoppers is skewed toward Baby Boomers and Gen Xers. Only half of Millennials take sole responsibility in grocery shopping, and this cohort is likely to look for an efficient shopping experience and instant gratification, more so than their older generational counterparts due to their high level of mobile device and smartphone ownership. Baby Boomer shoppers are more likely to be receptive to in-store promotional events rather than online coupons. It is evident that a distinctive marketing strategy must be offered between the generations.
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Ika Erwina, Retail, Apparel & Technology Analyst
Some questions answered in this report include:
- What are the potential implications of divergent generational shopping behaviors on grocery retailing?
- How can grocery retailers close the generational gap?
- How can supermarkets stay competitive against deep-discounted channels?
- In what innovative ways can grocery channels improve their relevance to shoppers?
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China Low and Medium-voltage Inverter Industry Report, 2012 - 2015: http://www.marketresearchreports.biz/analysis/166699
In China, low and medium-voltage inverter manufacturers are mainly concentrated in Yangtze River Delta and Pearl River Delta. In 2011, more than 76% share of Chinese low and medium-voltage inverter market was occupied by foreign companies, especially Siemens, ABB and Yaskawa were still the market leaders. In the next five years, the situation will remain unchanged.
Compared with foreign brands, Chinese local low and medium-voltage inverter brands take lower market share. In 2011, two major Chinese players INVT and Inovance Technology held the total market share of about 4.5%. As China attaches more importance to energy saving and environmental protection, major companies have increased their investment in the inverter industry, actively expanded capacity, and improved industrial chain.
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