Table of Content
SCOPE AND THEMES
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Restaurant sales took off in 2012
Figure 1: U.S. restaurant sales, at
current prices, 2007-12
Limited-service restaurants
outperformed full-service, but the latter saw a significant lift
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Successful restaurants of tomorrow
will evaluate current issues and events to see how they can grow with the
culture, starting with taking some responsibility for consumers’ health.
Successful restaurants’ menus will make room for diet sensitivities and present
food that is as authentic and unprocessed as possible. They will be ethically
responsible, showing consumers that they support more than their own bottom
line.
Use of technology to make the
customer experience more convenient and engaging will also be an important
operational goal with unlimited possibilities.
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