Table of Content
SCOPE AND THEMES
What you need to know
Consumer survey data
Abbreviations and terms
Restaurant sales took off in 2012
Figure 1: U.S. restaurant sales, at current prices, 2007-12
Limited-service restaurants outperformed full-service, but the latter saw a significant lift
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Successful restaurants of tomorrow will evaluate current issues and events to see how they can grow with the culture, starting with taking some responsibility for consumers’ health. Successful restaurants’ menus will make room for diet sensitivities and present food that is as authentic and unprocessed as possible. They will be ethically responsible, showing consumers that they support more than their own bottom line.
Use of technology to make the customer experience more convenient and engaging will also be an important operational goal with unlimited possibilities.
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