Table of Content
SCOPE AND THEMES
What you need to know
Mintel Menu Insights
Consumer survey data
Abbreviations and terms
Figure 1: U.S. sales and fan chart forecast of the restaurant breakfast market, at current prices, 2007-17
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There exists great potential for restaurants to ramp up sales during the weekday morning daypart, by understanding consumer needs and adapting their offerings. This means everything from menuing a good selection of both food and drink items to increasing service speeds and efficiencies and creating healthful and portable meal options. Additionally, consumers must feel as though they are getting a good value, whether that means a lot of food for a lower price, smaller portions at lower prices, or higher-quality food with more gourmet flavors.
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