New Report on Breakfast Restaurant Market Trends - US - January 2013 : Market Research Reports.biz

Table of Content

SCOPE AND THEMES

What you need to know

Definition

Data sources

Mintel Menu Insights

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

EXECUTIVE SUMMARY

The market

Figure 1: U.S. sales and fan chart forecast of the restaurant breakfast market, at current prices, 2007-17

Market drivers

Competitive context

Menu analysis

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There exists great potential for restaurants to ramp up sales during the weekday morning daypart, by understanding consumer needs and adapting their offerings. This means everything from menuing a good selection of both food and drink items to increasing service speeds and efficiencies and creating healthful and portable meal options. Additionally, consumers must feel as though they are getting a good value, whether that means a lot of food for a lower price, smaller portions at lower prices, or higher-quality food with more gourmet flavors.

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