Friday, May 10, 2013

Report Published: Convenience Store Foodservice Industry - US - April 2013 : Market Research Reports


What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
The market
Strong growth in c-store foodservice
Figure 1: Total U.S. convenience store foodservice sales, at current prices, 2007-12
Forecast: favorable growth prospect
Figure 2: Fan chart of market value for convenience store foodservice sales, at current prices, 2007-17
Market factors
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While convenience stores have offered prepared foods for years, the trend has accelerated in the past five years, and the scope of c-store foodservice has broadened. Convenience stores are successfully capturing on-the-go dining occasions through ubiquitous presence, quick in/out accessibility, and the benefit of one-stop shopping with fuel purchase. Moving forward, challenges exist for c-store foodservice to be considered an alternative to traditional restaurant dining. Operators must integrate health on the menu, improve atmosphere, and enhance procurement methods of foodservice.”

Some questions answered in this report include:
  • Why should c-store foodservice integrate health into its menu?
  • How can convenience store foodservice operators improve atmosphere?
  • How can c-store foodservice improve upon its inherent convenience proposition?

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