Report Published: Convenience Store Foodservice Industry - US - April 2013 : Market Research Reports

TABLE OF CONTENT

SCOPE AND THEMES

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

EXECUTIVE SUMMARY

The market

Strong growth in c-store foodservice

Figure 1: Total U.S. convenience store foodservice sales, at current prices, 2007-12

Forecast: favorable growth prospect

Figure 2: Fan chart of market value for convenience store foodservice sales, at current prices, 2007-17

Market factors

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While convenience stores have offered prepared foods for years, the trend has accelerated in the past five years, and the scope of c-store foodservice has broadened. Convenience stores are successfully capturing on-the-go dining occasions through ubiquitous presence, quick in/out accessibility, and the benefit of one-stop shopping with fuel purchase. Moving forward, challenges exist for c-store foodservice to be considered an alternative to traditional restaurant dining. Operators must integrate health on the menu, improve atmosphere, and enhance procurement methods of foodservice.”

Some questions answered in this report include:

• Why should c-store foodservice integrate health into its menu?
• How can convenience store foodservice operators improve atmosphere?
• How can c-store foodservice improve upon its inherent convenience proposition?

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