TABLE OF CONTENT
SCOPE AND THEMES
Data sources
Consumer survey data
Comperemedia
Abbreviations and terms
Abbreviations
Companies mentioned in this report
EXECUTIVE SUMMARY
The market
Figure 1: Canadian payments volume share, 2008 vs. 2011
Figure 2: Growth in volume of payments, by payment method,
2008-11
Market factors
Figure 3: Unemployment rate in Canada, January 2011-February
2013
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Mobile payments have been touted as
‘the next great thing’ for several years now, but even with the increased
number of options available, adoption rates are still very low. However, as the
various players in the industry begin to sort out the legal, technological and
marketing issues, innovations are being announced and piloted nearly
continually. The added encouragement of the increasing penetration of both
smartphones and tablets mean that mobile payment opportunities for Canadian
vendors and consumers are on their way.
Some questions answered in this
report include:
- Why aren’t consumers using mobile payments?
- How can banks and payments brands encourage usage?
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