Friday, May 10, 2013

Recent Study: The Photography Consumer Industry - US - April 2013 : Market Research Reports

TABLE OF CONTENT

SCOPE AND THEMES
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Market landscape
Figure 1: Post photo-capture actions, daily or weekly, by age, January 2013
Major players
Market factors
Figure 2: Share of U.S. households by presence of children, 2012 
 
 
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Digital camera manufacturers may offer a product with superior quality and features but with two substantial disadvantages—it is not always at hand and consumers are generally satisfied with the quality and convenience of the camera on their mobile device. Digital pictures can be lost through human error, device failure, and format obsolescence among other reasons. This is the ultimate challenge to address.

Some questions answered in this report include:
  • Can digital photos survive a human and technological obstacle course?
  • Are digital point-and-shoot cameras facing a slow death?
  • Can more adults without children be drawn into the market?
  • Can home printing be resuscitated?
  • Is there money to be made in photo sharing?
 
 
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