TABLE OF CONTENT
SCOPE AND THEMES
What you need to know
Consumer survey data
Abbreviations and terms
Price increases, growing popularity of non-dairy create positive outlook for milk
Figure 1: Total U.S. sales and fan chart forecast of dairy and non-dairy milk, at current prices, 2007-17
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Milk is most associated with at-home breakfast or as an additive to cereal or coffee, but the growing variety of milk products invites expansion beyond these traditional usage occasions. Milk producers should embrace their product’s versatility by encouraging consumers to use milk in recipes, as a snack, or as a workout recovery beverage. In particular, innovations that offer creative flavors, convenient packaging, and trustworthy sources could help to encourage new milk usage occasions and locations.
Some questions answered in this report include:
- Can milk expand beyond the at-home breakfast and additive occasions?
- How can non-dairy milks make cautious consumers more comfortable?
- Are dairy and non-dairy milk enemies, or can there be collaboration?
- Are consumers willing to turn to milk as a sports drink?
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