Recent Study: Cold, Flu and Allergy Remedies Market - US - April 2013 : MarketResearchReports.biz

TABLE OF CONTENT

SCOPE AND THEMES

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

EXECUTIVE SUMMARY

The market

Figure 1: Total U.S. sales and fan chart forecast of cold, flu, and allergy remedies, at current prices, 2007-17

Segment snapshots

Figure 2: Total U.S. retail sales of cold, flu, and allergy remedies, by segment, at current prices, 2010 and 2012 . 18

Market factors

Demographics

Figure 3: Population, by age, 2008-18

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While sales of OTC cold, flu, and allergy products have increased, the category faces several challenges, such as sales of private label brands as well as natural alternatives eroding market share of OTC products.

Some questions answered in this report include:

• Across the board in OTC remedies, there has been an increase in private label sales—both as a reaction to Johnson & Johnson recalls and as a cost saving measure in light of the recession. How will continued growth in private label sales affect this market?
• How can brands appeal to consumers through marketing efforts and product form developments?
• How are in-store clinics at drug stores and mass merchandisers affecting the market of OTC cold, flu, and allergy remedies?

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