TABLE OF CONTENT
SCOPE AND THEMES
What you need to know
Consumer survey data
Abbreviations and terms
Figure 1: Total U.S. sales and fan chart forecast of cold, flu, and allergy remedies, at current prices, 2007-17
Figure 2: Total U.S. retail sales of cold, flu, and allergy remedies, by segment, at current prices, 2010 and 2012 . 18
Figure 3: Population, by age, 2008-18
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While sales of OTC cold, flu, and allergy products have increased, the category faces several challenges, such as sales of private label brands as well as natural alternatives eroding market share of OTC products.
Some questions answered in this report include:
- Across the board in OTC remedies, there has been an increase in private label sales—both as a reaction to Johnson & Johnson recalls and as a cost saving measure in light of the recession. How will continued growth in private label sales affect this market?
- How can brands appeal to consumers through marketing efforts and product form developments?
- How are in-store clinics at drug stores and mass merchandisers affecting the market of OTC cold, flu, and allergy remedies?
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