Table of Content
SCOPE AND THEMES
What you need to know
Consumer survey data
Abbreviations and terms
Figure 1: Total U.S. population distribution, by age, 2008-18
Figure 2: Share of total U.S. population by race/Hispanic origin, 2008 vs. 2013
Figure 3: Consumer confidence and unemployment, annual averages, 2000-12
Median household income continues decline post-recession
Figure 4: Median household income in inflation-adjusted dollars, 2001-12
Changes to spending habits and reasons
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Nearly four years into the economic recovery, the labor market remains historically weak and median household incomes have yet to return to pre-recession levels. The lingering effects of the worst economic downturn since the ‘Great Depression’ of the 1930s have consumers retaining a budget mindset that applies to purchasing across nearly all categories. However, consumers—whether they like to admit it or not—have increased their spending while they continue to look for the best deals.
Some questions answered in this report include:
- What recession-induced behaviors will consumers continue to practice?
- Has the recession altered perceptions of what is luxury vs. necessity?
- How will Millennial spending impact key consumer categories?
- What is the impact of the growing Hispanic population?
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