TABLE OF CONTENT
SCOPE AND THEMES
What you need to know
Consumer survey data
Abbreviations and terms
Figure 1: Total U.S. retail sales and fan chart forecast of flooring, at current prices, 2007-17
Housing market boosts flooring sales
Figure 2: Single-family existing home sales, 2010-13
Residential remodeling building permits gain momentum
Figure 3: BuildFax Remodeling Index, 2008-13
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The pace of home sales and home renovations started to quicken in 2012, giving the residential flooring market a much-needed boost. Now it’s up to flooring manufacturers and retailers to maintain the momentum with marketing programs that emphasize both the practical and emotional benefits of new flooring.
Some questions answered in this report include:
- Can consumers be motivated to purchase flooring for reasons other than necessary replacement?
- Can sustainability be further leveraged as a flooring sales driver?
- What challenges and opportunities do Millennials hold for the residential flooring market?
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