Recent Study: Residential Flooring Market - US - April 2013 : MarketResearchReports.biz

TABLE OF CONTENT

SCOPE AND THEMES

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

EXECUTIVE SUMMARY

The market

Figure 1: Total U.S. retail sales and fan chart forecast of flooring, at current prices, 2007-17

Market factors

Housing market boosts flooring sales

Figure 2: Single-family existing home sales, 2010-13

Residential remodeling building permits gain momentum

Figure 3: BuildFax Remodeling Index, 2008-13

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The pace of home sales and home renovations started to quicken in 2012, giving the residential flooring market a much-needed boost. Now it’s up to flooring manufacturers and retailers to maintain the momentum with marketing programs that emphasize both the practical and emotional benefits of new flooring.

Some questions answered in this report include:

• Can consumers be motivated to purchase flooring for reasons other than necessary replacement?
• Can sustainability be further leveraged as a flooring sales driver?
• What challenges and opportunities do Millennials hold for the residential flooring market?

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