Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. sales and fan
chart forecast of body care products, at current prices, 2007-17
Market factors
Aging population holds potential for
body care category
Figure 2: U.S. population aged 18 or
older, by age, 2013 vs. 2018
Economy and consumer confidence
improving, but still shaky
The consumer
Women are primary users of body
care, though men hold opportunity
Figure 3: Body care product use, by
gender, February 2013
Shopping behavior dictated by skin
needs
Figure 4: Top five body care
shopping behaviors, February 2013
Body care users willing to pay for
improved functionality
Figure 5: Interest in top five body
care claims based on price, February 2013
Forms that provide added value could
spur category growth
Figure 6: Interest in body care
forms, February 2013
Attitudes toward body care
Figure 7: Body care attitudes,
February 2013
What we think
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While the body care category has been struggling, shifting
consumer’s focus from price and promotional incentives to improved
functionality and value-added benefits should help put the category on a growth
track.
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