Thursday, June 20, 2013

Latest Report: Body Care Market in US - June 2013 - MarketResearchReports.Biz

Table of Content

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Figure 1: Total U.S. sales and fan chart forecast of body care products, at current prices, 2007-17
Market factors
Aging population holds potential for body care category
Figure 2: U.S. population aged 18 or older, by age, 2013 vs. 2018
Economy and consumer confidence improving, but still shaky
The consumer
Women are primary users of body care, though men hold opportunity
Figure 3: Body care product use, by gender, February 2013
Shopping behavior dictated by skin needs
Figure 4: Top five body care shopping behaviors, February 2013
Body care users willing to pay for improved functionality
Figure 5: Interest in top five body care claims based on price, February 2013
Forms that provide added value could spur category growth
Figure 6: Interest in body care forms, February 2013
Attitudes toward body care
Figure 7: Body care attitudes, February 2013
What we think

While the body care category has been struggling, shifting consumer’s focus from price and promotional incentives to improved functionality and value-added benefits should help put the category on a growth track.

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