Table of Content
Figure 1: Best- and worst-case forecast of UK oral healthcare, 2007-17
Companies, brands and innovation
Figure 2: Manufacturers’ shares of total oral healthcare category, year ending March 2013
Figure 3: NPD in the UK oral healthcare market, by product segment, 2008-12
Figure 4: Interest in new products, March 2013
Figure 5: Attitudes towards oral healthcare, March 2013
What we think
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Appearance, health and hygiene remain the most important drivers in this category, with older people more focused on health and hygiene and younger people more focused on appearance. With the growth of the oldest and youngest demographics predicted, this offers opportunities for more tailored product offerings. Own-label remains competitive in this market; however, branded products should show the added benefits of better technology and innovation both to the dentist and the consumer.
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