Table of Content
Introduction
Definitions
Excluded
Methodology
Consumer research
Abbreviations
Executive Summary
The market
Figure 1: Best- and worst-case
forecast of UK oral healthcare, 2007-17
Market factors
Companies, brands and innovation
Figure 2: Manufacturers’ shares of
total oral healthcare category, year ending March 2013
Figure 3: NPD in the UK oral
healthcare market, by product segment, 2008-12
Figure 4: Interest in new products,
March 2013
The consumer
Figure 5: Attitudes towards oral
healthcare, March 2013
What we think
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Appearance, health and hygiene remain the most important
drivers in this category, with older people more focused on health and hygiene
and younger people more focused on appearance. With the growth of the oldest
and youngest demographics predicted, this offers opportunities for more
tailored product offerings. Own-label remains competitive in this market;
however, branded products should show the added benefits of better technology
and innovation both to the dentist and the consumer.
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