Table of Content
Introduction
Definition
Report Structure
Research Methods
Review
Market
Companies and brands
Consumer
Vitamins, minerals and dietary
supplements core consumer
Vitamins, minerals and dietary
supplements taking frequency
Buy vitamins, minerals and dietary
supplements reasons
Selection of vitamins, minerals and
dietary supplements major considerations
Buy vitamins, minerals and dietary
supplements channels
Key issues
Consumers of vitamins, minerals and
dietary supplements and consumer awareness, there are still major obstacles
habits
Product development is also close to
the market demand and needs to diversify
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China vitamins, minerals and dietary supplements market in
the last five years has achieved solid growth. According to Mintel research in
the 2007-2012 years, China\'s total sales of vitamins and minerals market
compound annual growth rate (CAGR) reached 13.7%, from 11.36 billion yuan in
2007 to grow to $ 19 billion in 2011 yuan, in 2012 is expected to reach 21.55
billion yuan. National policies to promote economic growth, changes in
lifestyle and health under the people\'s health crisis caused by rising
awareness of the market demand growth, diversify markets and other factors
become the main driving force.
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