Table of Content
Companies and brands
Vitamins, minerals and dietary supplements core consumer
Vitamins, minerals and dietary supplements taking frequency
Buy vitamins, minerals and dietary supplements reasons
Selection of vitamins, minerals and dietary supplements major considerations
Buy vitamins, minerals and dietary supplements channels
Consumers of vitamins, minerals and dietary supplements and consumer awareness, there are still major obstacles habits
Product development is also close to the market demand and needs to diversify
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China vitamins, minerals and dietary supplements market in the last five years has achieved solid growth. According to Mintel research in the 2007-2012 years, China\'s total sales of vitamins and minerals market compound annual growth rate (CAGR) reached 13.7%, from 11.36 billion yuan in 2007 to grow to $ 19 billion in 2011 yuan, in 2012 is expected to reach 21.55 billion yuan. National policies to promote economic growth, changes in lifestyle and health under the people\'s health crisis caused by rising awareness of the market demand growth, diversify markets and other factors become the main driving force.
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