Thursday, June 20, 2013

Industry Overview: Household Cleaning Equipment Market in UK - June 2013 : MarketResearchReports.Biz

Table of Content


Executive Summary
The market
Figure 1: Best- and worst-case forecast of UK sales of household cleaning equipment*, 2007-17
Small dip in 2012 sales, but return to growth expected
Floor cleaning sees fall in sales
Figure 2: Breakdown of retail value sales of household cleaning equipment, % share by segment, 2012
Market factors
More households but less space per home
Large amount of time spent cleaning and washing up
Companies, brands and innovation
NPD focuses on economy and ease of use
High levels of trust for branded products
The consumer

Encouraging people to trade up is the biggest challenge facing the household cleaning equipment market, as most people see these products as staple, need-driven purchases that they do not want to pay more than they have to for. Brands need to encourage consumers to shift some of their focus away from ‘lowest price’ to looking for better value in terms of longer-lasting products and those with added benefits, such as antibacterial protection or making cleaning easier.

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