Thursday, June 20, 2013

Supermarkets and Hypermarkets Market in China - June 2013 - New Research Report Available at MarketResearchReports

Table of Content


Executive Summary
The market
Figure 1: China – total retail sales through supermarkets and hypermarkets, 2007-17
Companies and brands
Figure 2: Leading supermarket and hypermarket operators, by value market share and retail sales turnover, 2011 and 2012
Figure 3: Leading supermarket and hypermarket operators, by volume market share and retail outlets, 2011 and 2012
The consumer
Figure 4: Frequency of shopping at supermarkets and hypermarkets, April 2013
Key Trends
Consumer product buying based on outlet format
Figure 5: Types of products bought by consumers from supermarkets and hypermarkets, April 2013
Product and service quality an increasingly important key differentiator
Figure 6: Factors influencing consumer choice of supermarket and hypermarkets to shop at, April 2013
Foreign chains increasing in market significance

In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors.
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