Table of Content
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Figure 1: China – total retail sales
through supermarkets and hypermarkets, 2007-17
Companies and brands
Figure 2: Leading supermarket and
hypermarket operators, by value market share and retail sales turnover, 2011
and 2012
Figure 3: Leading supermarket and
hypermarket operators, by volume market share and retail outlets, 2011 and 2012
The consumer
Figure 4: Frequency of shopping at
supermarkets and hypermarkets, April 2013
Key Trends
Consumer product buying based on
outlet format
Figure 5: Types of products bought
by consumers from supermarkets and hypermarkets, April 2013
Product and service quality an
increasingly important key differentiator
Figure 6: Factors influencing
consumer choice of supermarket and hypermarkets to shop at, April 2013
Foreign chains increasing in market
significance
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In order to remain competitive, supermarket and hypermarket
chains are developing new store formats to suit differing local market needs,
and are adapting their product and service offerings to differentiate
themselves from their competitors.
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