Table of Content
Introduction
Definitions
Excluded
Abbreviations
Trend Applications
Trend: Green and Lean
Trend: Rebirth of Cities
Future Trend: Who needs humans?
Executive Summary
The market
Figure 1: Consumer spend on laundry
appliances, 2007-17
Figure 2: Consumer spending on all
washing machines, washer dryers and tumble dryers, 2007-13
Figure 3: Laundry appliances, range
available at selected retailers, May 2012
Market factors
Electricity prices have risen
steeply
Figure 4: Electricity price index,
2008-12
Worry about costs suppresses demand
for tumble dryers
Convenient access to the internet
fuels rise in shopping online
Figure 5: Personal ownership of
mobile phones, September 2012 and January 2013
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The next generation of laundry appliances will use
increasingly clever automation to improve convenience and performance, but
consumers will need some time to adjust their thinking and trust their
appliances to take decisions and get things right for them. Imagine trusting
the machines to take the right choices about that brand new pair of jeans!
Although technology is the main driver of innovation today, we believe that
style, colour and design will grow in importance to people as more have open
plan kitchens or make the kitchen a focus when welcoming guests into their
homes.
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