Table of Content
Trend: Green and Lean
Trend: Rebirth of Cities
Future Trend: Who needs humans?
Figure 1: Consumer spend on laundry appliances, 2007-17
Figure 2: Consumer spending on all washing machines, washer dryers and tumble dryers, 2007-13
Figure 3: Laundry appliances, range available at selected retailers, May 2012
Electricity prices have risen steeply
Figure 4: Electricity price index, 2008-12
Worry about costs suppresses demand for tumble dryers
Convenient access to the internet fuels rise in shopping online
Figure 5: Personal ownership of mobile phones, September 2012 and January 2013
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The next generation of laundry appliances will use increasingly clever automation to improve convenience and performance, but consumers will need some time to adjust their thinking and trust their appliances to take decisions and get things right for them. Imagine trusting the machines to take the right choices about that brand new pair of jeans! Although technology is the main driver of innovation today, we believe that style, colour and design will grow in importance to people as more have open plan kitchens or make the kitchen a focus when welcoming guests into their homes.
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