Thursday, June 20, 2013

Market Overview: Drinking in the Home Industry - UK - June 2013 : MarketResearchReports

Table of Content


Executive Summary
The market
Figure 1: Forecast for UK retail value sales of alcoholic drinks, 2007-17
Market factors
Alcohol consumption is in decline, along with consumer confidence
The cost of excessive drinking looks set to keep spurring government involvement
Population changes set to have an influence
The consumer
58% of adults drink at home at least weekly
Figure 2: Frequency of drinking alcoholic drinks in the home, April 2013
Still wine is the most popular in-home drink
Figure 3: Types of alcoholic drinks drunk in-home, April 2013
Favourite brand/beverage is the leading choice factor when buying drinks for home
Relaxing/unwinding is the key occasion for drinking at home
The majority of in-home drinkers have not changed their habits…
… although there may be changes ahead as a result of the 2013 Budget

Lower-alcohol drinks tend to be cheaper, because of lower taxation, and are often lower calorie. Both factors should make them attractive to people drinking at home, helping to retain users at a time when people are cutting back on spend.
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