Table of Content
Introduction
Definition
Excluded
Abbreviations
Executive Summary
The market
Figure 1: Forecast for UK retail
value sales of alcoholic drinks, 2007-17
Market factors
Alcohol consumption is in decline,
along with consumer confidence
The cost of excessive drinking looks
set to keep spurring government involvement
Population changes set to have an
influence
The consumer
58% of adults drink at home at least
weekly
Figure 2: Frequency of drinking
alcoholic drinks in the home, April 2013
Still wine is the most popular
in-home drink
Figure 3: Types of alcoholic drinks
drunk in-home, April 2013
Favourite brand/beverage is the
leading choice factor when buying drinks for home
Relaxing/unwinding is the key
occasion for drinking at home
The majority of in-home drinkers
have not changed their habits…
… although there may be changes
ahead as a result of the 2013 Budget
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Lower-alcohol drinks tend to be cheaper, because of lower
taxation, and are often lower calorie. Both factors should make them attractive
to people drinking at home, helping to retain users at a time when people are
cutting back on spend.
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