Table of Content
Introduction
Report scope and market definition
Abbreviations
Executive Summary
The market
Standard model predicts slow premium
growth
Figure 1: Forecast of total new
individual term assurance premiums, at current prices – fan chart, 2007-17
Recent performance
Market factors
Greater regulation and mixed
economic backdrop
Rising claims costs
Changing homeownership trends
Company, brands and innovation
A concentrated market
Figure 2: Market shares of the top
five providers of individual term assurance, based on volume of new sales, 2012
Product innovation
Advertising activity
Distribution trends
The consumer
Overall penetration of life cover
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Mintel’s research identifies around 3.4 million prospective
life insurance customers. These are people who do not currently have a policy,
but who say they might consider arranging one within the next 12 months. There
is clearly good potential to expand the market by promoting simple, affordable
and flexible solutions, which will appeal to these market prospects.
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