Wednesday, June 26, 2013

Latest Report: Digital Trends Summer Market - UK - June 2013: MarketResearchReports.Biz

MarketResearchReports.Biz announces addition of new report “Digital Trends Summer Market - UK - June 2013” to its database

Manufacturers of technology products are placing more emphasis on monetising their content platforms, so much so that they are often willing to take a hit on hardware margins. This trend, where content is becoming king, could start to expand into more product sectors as brands may look to subsidise product costs alongside fixed-term subscriptions.

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Table of Content


Executive Summary
Consumer technology products
Figure 1: Household/personal ownership of consumer technology products, January and April 2013
Figure 2: Household ownership of computers and e-readers, January 2012 - April 2013
Figure 3: Personal ownership of mobile phones, January 2012 - April 2013
Figure 4: Plans for purchase or upgrade of consumer technology products in the next three months, January and April 2013
Online activities
Figure 5: Online activities performed in the past three months, April 2013 and percentage-point change between April 2012 and April 2013
Digital advertising
Figure 6: Digital advertising seen, clicked on and bought from within the past three months, April 2013
Emails most effective in terms of click conversion
Figure 7: Proportion of people who have clicked on or bought from an advert they have seen in the past three months, April 2013
People aged 25-34 most likely to respond to online ads
Figure 8: Digital adverts bought from in the past three months, by age, April 2013
Attitudes towards digital advertising
Figure 9: Attitudes towards digital advertising, April 2013
European comparisons
Household ownership of technology products
Figure 10: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, April/May 2013

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